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Outlaw Identity

Perspectives for first responders on behavioral awareness, occupational pressure, role identity and transitions. Educational work, not diagnosis or treatment.

Never Forget: A 9/11 Tribute With John Hoover

September 11, 2001 changed the course of our lives and our work. In this special episode of The Jeff Robertson Show, I sit down with my friend and former colleague, John Hoover, to remember that day, to honor the people we lost, and to share what it felt like to serve while the world shifted beneath our feet. This is not a history lesson. It is a lived memory, told by two guys who put on a uniform, answered the phone, and did the next right thing. Where We Were When It Began On the morning of September 11, John was asleep after a late shift. His mom called and told him to turn on the news. He watched the first tower smoke. Then he watched the second plane hit. He knew in that instant the world had changed. I was at home too. A friend woke me with a call and said, “Turn on the TV. Something is happening in New York.” Minutes later the second impact confirmed our worst fear. I remember the light coming through the window, the exact feel of the remote in my hand, and the shock that ran through me as the second tower burned on live TV. Those tiny details never leave. Within minutes the pagers lit up. Phones rang. We threw on clothes and moved. John reported downtown to stage with his tactical team. I headed to our office to connect with my task force partners. None of us had all the facts. We had enough to act. The Longest Morning As the morning unfolded, the timeline etched itself into us. First impact at 8:46 a.m. Then the second at 9:03 a.m. Soon after, reports came in from the Pentagon. Then a crash in Pennsylvania. We did not have social feeds or high-def streams. We had a handful of live shots, radios, and the same stunned anchors everyone else watched. John was assigned to secure the airport. The skies went silent. No contrails. No takeoffs. No landings. He remembers how eerie that felt, like the soundtrack of daily life had been muted. Back at our office we watched the South Tower fall. I can still feel my stomach drop. I grabbed my keys and headed to our city office to get to work. We did what we could where we were. We checked critical sites. We shored up weak ones. We followed leads. We tried to give our community a sense of safety while the country steadied itself. Small Moments That Still Matter That week was full of strange and sobering moments. John remembers a woman from Turkey who had been stranded by the shutdown of air travel. She told him, kindly and clearly, “Your country is about to change forever.” She was right. He also answered a suspicious vehicle call near the airport. The car had out-of-state plates and a scraped flight school decal. The FBI took it from there. Maybe it was nothing. Maybe it was something. Either way, it reminded us that attention to small details can be a form of service too. Months later, John traveled with a group to New York for the funeral of a Port Authority police dog found beneath the rubble. Firefighters escorted them to a viewing platform where families stood. He described the recovery site as a vast, silent wound. Acts of honor and care surrounded it. What We Remember About That Week We remember how quickly people found a way to help. We also remember how the country felt on September 12. Flags in windows. Strangers holding doors. First responders treated like family. For a time, it felt like we were one team. We can disagree about policy. We can still choose unity when it matters. How Service Looks On Days Like That Not every response is dramatic. Sometimes the most valuable work is simple and steady. Standing a post at an airport. Checking a courthouse. Watching a school door. Making eye contact with people who are afraid and letting them see that someone is there on purpose. That week, leadership looked like presence. You do your job. You do not add confusion. You keep one another honest. And you carry the weight together, because nobody should carry it alone. Lessons That Stayed With Us 1) Presence before pressure.In emergencies, the first gift you can offer is calm. This applies to leaders in business and public service alike. Slow your breathing. Confirm the facts. Then move. 2) Pay attention to small things.The big picture often hinges on tiny details. A decal on a windshield. A door that should be locked. A pattern that does not fit. Curiosity can save lives. 3) Prepare when it is quiet.The middle of a crisis is not the time to learn your plan. Build relationships with partners. Train your team. Walk the routes. Test the radios. Preparation is a form of respect. 4) Honor the cost.Many did not come home. Many who did still carry that day in their minds and bodies. If you know a first responder, a service member, or a family who lost someone, reach out. A simple message can mean more than you think. Why We Keep Telling The Story We tell it because memory fades when we let it. We tell it because our kids learned about 9/11 from a textbook blurb, not from the way the sky looked that morning or the weight of silence when the planes stopped. We tell it because remembering well is part of how we honor the people who ran toward the fire and the people who never made it home. We also tell it because there is hope in the story. The hope is not in the footage of buildings falling. It is in the footage of people rising. It is in the strangers who became neighbors in an instant. It is in the quiet acts that did not make the news yet made a difference. How To Participate In Remembrance Small actions keep

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The Real Cost of Serving Everyone Else First

You’ve spent your life showing up for others. Shift after shift. Call after call. You’ve worn the uniform, answered the alarm, and held the line. But here’s the question most public safety pros and business owners never ask: At what cost? Because behind the heroism and hustle is a truth no one talks about – You’ve been taught to take care of everyone except yourself. And now, your finances show it. How You Got Here It started early. You were taught to: And that same mindset shows up in your bank account. You’re paying bills for others before investing in your own future. You’re afraid to raise your prices because you “don’t want to be greedy.” You’re overworked, underpaid, and financially stuck. You’ve become everyone’s solution but your own priority. Here’s What It’s Costing You: And it’s not because you’re weak. It’s because you were taught that being selfless meant being broke. But hear this: There is nothing noble about being needed and broke. What If You Treated Yourself Like the Mission? Imagine if you: The world doesn’t need another burned-out responder. It needs you healthy, clear, and in control. Your Challenge This Week: This isn’t selfish. It’s survival. And if that triggers you, good. Because it means you’re waking up. Next Week: “Why Working Harder Isn’t the Answer” The hustle trap is real. Let’s talk about why your income doesn’t reflect your effort – and what to do about it.

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What If I Was Investigating This?

5 Dirty Money Schemes and the Clean Business Lessons Hidden Inside There are moments I sit back and think: “If I had caught one of these back in my law enforcement days, what would I have looked for? How would I have tracked it? What would’ve tipped me off?” And then the second wave of thought hits harder: “Wait… I’ve seen these same structures used in business. Just clean. Just legal.” The deeper I’ve gone into the world of strategic business coaching and financial mindset, the more I’ve realized something wild: Criminals, corrupt officials, and elite wealth builders all use the same blueprint. The only difference is motive, accountability, and intent. So, let’s walk through the five big schemes we’ve covered one at a time. I’ll share what I would’ve looked for as an investigator. And then, I’ll bridge that into what business owners can learn from the structure. 1. 🛰️ Foreign Aid as a Laundering Pipeline 👮‍♂️ What I’d Look for (Law Enforcement Side): 📊 What It Looks Like in Business: 💼 Who Benefits: 2. 🏢 Local-Level Laundering Through Grants & Contracts 👮‍♂️ What I’d Look for: 📊 In Business Terms: 💼 Who Benefits: 3. 🧾 Relatives or Associates on Foreign Payrolls 👮‍♂️ What I’d Investigate: 📊 Business Equivalent: 💼 Who Benefits: 4. 🏛️ Foundations and Charities as Fronts 👮‍♂️ What I’d Look For: 📊 The Clean Business Side: 💼 Who Benefits: 5. 💵 Foreign Investment Incentives or Insider Deals 👮‍♂️ What I’d Investigate: 📊 In Business Strategy: 💼 Who Benefits: 🧠 The Common Threads Across all five, the structure is eerily consistent: Dirty Money Red Flag Clean Business Version Layered shell orgs Smart legal structuring (LLCs, trusts, holdings) Political family ties Strategic alliances and positioning Vague deliverables Flexible contracts with clear internal KPIs Foundation “cover” Impact-driven, transparent nonprofits Foreign inflows Global entrepreneurship and policy-aligned services 🔦 Final Thought: What You Investigate Reveals What You Can Build If I were still on the job, I’d be hunting this kind of operation for months. But I’m not anymore. Now? I teach entrepreneurs how to: Because here’s the truth: 💬 “The difference between a 30-year sentence and a 30-year legacy? Is how you play the game.” Let’s build clean empires with criminal-level precision. 👉 Ready to start structuring your business like a boss, not a burnout? Check out the Crisol Forge program, or book a strategy call, and let’s start engineering your Clean Path to Wealth. 🔗Learn More

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Who Told You That?

Unpacking the Money Lies That Keep Public Safety Pros Broke You’ve been risking your life. Solving problems society created. And getting paid like you’re expendable. But let’s get real. Your money problems didn’t start with your paycheck. They started with what you were taught to believe about money in the first place. “Just work hard, and everything will be fine.” That’s what they told you, right? Put in your time. Overtime if you have to. Be dependable. Be loyal. But here’s the truth no one likes to say out loud: Hard work without a wealth strategy just makes you tired and broke. The Lie Behind the Badge (or the Business) Whether you’re in uniform or running a business, many of us were trained to serve but never taught to build. The system doesn’t want you wealthy. It wants you obedient. Public safety folks like cops, medics, and firefighters are handed a playbook that teaches self-sacrifice over self-worth. Entrepreneurs are told to “grind it out” until one day, magically, things work out. They rarely do. Because if your mindset around money is jacked up, it doesn’t matter how many hours you work. Your bank account will reflect your beliefs. Here’s what you might’ve heard growing up: Sound familiar? Those are lies. Designed to keep you small. And they still live in your decisions today whether you know it or not. So, let’s flip the script. This week, I want you to ask yourself one question every time you make a money-related decision: “Who told me that?” That fear of raising your rates? That resistance to investing? That shame when you want more? Ask: Who told me that? Was it someone broke? Bitter? Burned out? Was it someone trying to keep you safe or stuck? You Don’t Need Permission to Value Yourself You’re not selfish for wanting more. You’re strategic. Because money in the hands of people who serve and lead with heart? That’s how communities change. So this week, you’re on assignment: And if you’re ready to replace those lies with strategies that work, stick around. We’re only getting started.

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Why Some People Build Banks, and Others Hide From Them

During my days in law enforcement, I saw both sides of the financial game. I’ve kicked in doors where money was hidden in drywall. I’ve sat across from guys who ran unlicensed “banks” with nothing but burner phones and street loyalty. And now? I coach business owners who still operate like they’re one bad month away from financial collapse. Here’s the truth most people won’t tell you: How you think about money determines whether you build wealth or run from it. Let’s talk about it. The Underground Bank Mindset People don’t start underground banks because they love risk. They start them because: Sound familiar? Most legit business owners I coach may not be breaking laws… But they’re still trapped in the same mindset. They: The Cop in Me Sees the Pattern In law enforcement, we were trained to spot behaviors that don’t match the surroundings. And I see the same thing in business: That’s not a business mindset. That’s a survival script. Bankers Don’t Hide. They Build. Starting a real bank takes: But mostly? It takes permission. Not from regulators from yourself. When you shift your identity from “operator” to “owner”… When you stop treating money like a threat and start using it as a tool… You don’t just fix your finances. You rewire your relationship with power. What I Learned Watching People Lose It All I’ve seen men throw away everything to protect their version of control. They didn’t trust the system… But they didn’t trust themselves either. If you want to build real wealth: Instead: That’s what I do now. I help people take ownership of the financial game without going off-grid or off-the-rails. Final Question for You Are you running a business… Or are you just running? If you’re ready to stop hiding and start building, Book a clarity session here. Let’s change your money mindset and your legacy.

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Walking Through Fire: The Unbelievable Story of Survival, Second Chances & the Power of Purpose

What happens when a veteran firefighter walks into a wall of fire and lives to tell about it? You get a story that redefines courage, resilience, and the true meaning of second chances. In this gripping episode of the Second Chance Podcast, I sit down with Dan Steffensen, a Montana firefighter who survived a catastrophic wildfire, and A.J. Otjen, the award-winning author who brought his story to life. Together, they’ve crafted a tale that doesn’t just belong in firehouses—it belongs on every bookshelf. 🚒 Dan’s Story: A Fire That Changed Everything Dan’s firefighting career began at 58—a time when most people are slowing down, not stepping into flames. But after a lifetime in business and even a stint as a skydiver, Dan knew one thing for sure: he wanted to serve. That calling led him straight into the wildland fire that nearly ended his life. On July 16, 2021, a seemingly routine fire exploded into an inferno, trapping Dan in a flashover of 70-foot flames. What followed was a fight for survival, an airlift to a burn center, and months of recovery. He lost over 60% of his skin to third-degree burns and endured skin grafts, PTSD, and rehab—only to return stronger, with a mission to mentor other burn survivors. 📖 The Book: “When the Flames Come, I Hope They Eat Me Last” Written by A.J. Otjen, this raw, unforgettable memoir earned recognition from the Library of Congress in 2023. The book doesn’t just recount Dan’s physical injuries—it captures the mental, emotional, and spiritual transformation that followed. A.J.’s writing gives voice to the firefighters, the nurses, the families, and the quiet moments no one sees. It’s not just a firefighter’s story. It’s everyone’s story who’s ever faced down something they weren’t sure they could survive. 🧠 What You’ll Learn in This Episode: 💬 One Powerful Quote from Dan: “We gain character through risk. And I’ve always been willing to take that risk if it meant making a difference.” 📚 Grab the Book: Burned Over!: The Survival of Montana Firefighter Dan Steffensen Don’t wait—this is more than a firefighter story. It’s a human story, and it’s one you won’t forget. 🎧 Listen to the Full Episode:

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Business, Leadership, and Lessons Learned: A Conversation with Billy Ferguson

Every other Thursday, Jeff Robertson and Billy Ferguson come together on the Second Chance Podcast to talk about business, leadership, and lessons learned. This week, they dove into critical topics, from navigating government contracts to public safety leadership, and how media relationships play a role in shaping narratives. The Value of Experience in Business and Public Safety One key takeaway from the episode was the power of experience in business and leadership. Many professionals, whether in government, public safety, or private industry, often undervalue the expertise they bring to the table. Jeff and Billy highlighted how imposter syndrome can cause skilled professionals to doubt their worth, even when they have years of experience solving complex problems. For entrepreneurs and consultants, knowing your value is crucial. Billy shared insights into his work with local governments, helping them develop emergency operations plans and ensuring compliance with safety regulations. If you’re an expert in your field, you need to recognize how valuable your knowledge is to others—whether they realize it or not. Public Safety Leadership & Navigating Government Bureaucracy Billy and Jeff also tackled a fascinating case study: the recent controversy surrounding the Los Angeles Fire Chief’s dismissal following the devastating LA wildfires. Despite the department responding to the best of its ability with the resources available, the fire chief was terminated, while other officials—such as those responsible for water infrastructure—remained in their positions. This raises an important leadership question: Why do frontline leaders often take the fall when systemic failures occur? The discussion explored how fire, police, and EMS leaders are often the public face of major incidents, making them the easiest targets for accountability, even when the root causes lie elsewhere. Media, Messaging, and Crisis Communications Another key theme of the episode was the role of media in shaping public perception. Jeff and Billy emphasized the importance of building proactive relationships with the media, rather than seeing them as adversaries. In crisis situations, the media will tell a story—so it’s in a business or government agency’s best interest to control the narrative with transparency and clear messaging. Billy shared tips on how organizations can prepare for media interactions: Business Tip: Transitioning Public Safety Skills into Private Consulting For those looking to transition from government or public safety into private consulting, Billy shared valuable insights. Many professionals have skills that businesses need—whether it’s crisis planning, safety compliance, or emergency response training. However, these experts often struggle to market their services effectively. Jeff and Billy discussed the importance of creating value-driven content to educate potential clients. If you’re an expert in a field like fire safety, emergency management, or business operations, consider providing informational content to your target audience. Government agencies and private businesses may not even realize they need your services until they see the benefits laid out clearly. Final Thoughts This episode was packed with valuable discussions on leadership, business, and public safety. Whether you’re an entrepreneur, a government leader, or a first responder thinking about your next career move, there were plenty of takeaways to apply in your own life. Want to learn more about safety compliance and emergency planning? Connect with Billy Ferguson at Ferguson Safety Solutions. Listen to the Full Episode! Catch the full episode on the Second Chance Podcast for more insights into leadership, business, and lessons learned. Be sure to like, share, and subscribe to stay up to date with future episodes!

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Jeff Robertson on the Tim Teaches Podcast: A Story of Resilience, Growth, and Second Chances

In a powerful and insightful episode of the Tim Teaches Podcast, I sat down with host Tim McCoy to dive deep into my journey, one that spans from my time in public safety and undercover law enforcement to my transition into business, motivational speaking, and personal development. For 20 years, my career was rooted in public safety, with much of that time spent as an undercover officer and task force officer with the DEA. I thrived in high-stakes environments, solving crimes, making a difference in communities, and navigating the complex world of law enforcement. But like many who dedicate their lives to this kind of work, I eventually faced the toll that years of stress, trauma, and high-intensity operations can take. A Career Built on Service—And the Challenges That Came With It Growing up in a turbulent environment, I found purpose in helping others. Public safety became my world early on, starting as a volunteer in EMS and eventually leading me to law enforcement. The excitement, the responsibility, and the sense of purpose drove me. But I, like many, also struggled with the mental and emotional weight of the job. On Tim Teaches, I opened up about how, over time, unresolved struggles and the demands of the job took their toll. When you’re constantly helping others, it’s easy to ignore your own problems until life forces you to face them. I talked about how I had to learn to transition, to leave behind the identity I had built in law enforcement, and to find a new purpose in life. Life After Law Enforcement: Business, Fitness, and Second Chances Leaving law enforcement wasn’t easy. My identity was tied to it, and for a while, I struggled to figure out what came next. However, through self-reflection, growth, and a shift in mindset, I found new paths that allowed me to help people in a different way. Now, as a business owner, speaker, and host of The Second Chance Podcast, I focus on sharing my story and helping others navigate challenges, whether in business, leadership, or personal growth. I’ve built businesses, including a gym, that emphasize resilience and personal transformation. Fitness became a key part of my recovery and growth, and I now use it as a tool to help others find discipline and mental clarity. Key Takeaways from My Conversation with Tim McCoy During our conversation, we covered a lot of ground, including: Final Thoughts Being on Tim Teaches was a chance to share my experiences in a raw, real way. My story isn’t just about what I’ve been through. It’s about what’s possible for anyone willing to adapt, grow, and embrace their own second chance. If you haven’t already, check out the full interview and hear the conversation for yourself: 👉 Watch the Episode Here: If my journey resonates with you, or if you’re looking for a speaker, coach, or someone to help your team build resilience, visit my website or follow me on social media.

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The Chess vs. Checkers Mindset: Building Wealth with Strategy

In this episode of the Second Chance Podcast, Freddie Rapina, a former police officer turned financial advisor, shares his insights into wealth building. Freddie’s journey from law enforcement to finance shows that financial success often requires a fundamental shift in mindset. Rather than simply “playing checkers” with your finances, Freddie advocates for a strategic, “chess-like” approach that goes beyond traditional savings and compound interest.

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